![]() Google Search also uses structured data to enable special search result features andĮnhancements. This coffee cake is awesome and perfect for parties. "description": "This coffee cake is awesome and perfect for parties.", Snippet that might appear on a recipe page, describing the title of the recipe, the author Google uses structured data that it finds on the web to understand the content of the page,Īs well as to gather information about the web and the world in general, such as informationĪbout the people, books, or companies that are included in the markup. How structured data works in Google Search ![]() Read more case studies from sites that have implemented structured data. Nestlé has measured pages that show as rich results in search have an 82% higher click.With search features vs non-feature AMP pages. Than on non-structured data pages, and have a 3.6x higher interaction rate on AMP pages Rakuten has found that users spend 1.5x more time on pages that implemented structured data.The Food Network has converted 80% of their pages to enable search features, and has seen a 35% increase in visits.Rotten Tomatoes added structured data to 100,000 unique pages and measured a 25% higher click-through rate for pages enhanced with structured data, compared to pages without structured data.Here are some case studies of websites that have implemented structured data for their site: Why add structured data to a page?Īdding structured data can enable search results that are more engaging to users and mightĮncourage them to interact more with your website, which are called rich results. Time and temperature, the calories, and so on. ![]() The page content for example, on a recipe page, what are the ingredients, the cooking Structured data is a standardized format for providing information about a page and classifying You can help us by providing explicitĬlues about the meaning of a page to Google by including structured data on the page. Google Search works hard to understand the content of a page.
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